Author - PBFY

Know Thy Customer

There are some customers wants or needs that experience can teach you to automatically predict in a way any expert book or how-to article can’t. After almost a decade in customer service, I can tell within 4 seconds when someone walks into a shop I’m working at is specifically looking for a bathroom. I’m not sure I could describe that/those looks, but there are other wants and needs that are more about your business’ success than about whether or not this person just needs a place to relieve themselves that I may be able to help you with. With the [...]

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Use YouTube for Your Business

I think I’ve done well to establish that utilizing social media for your business is a strong tool that is the future of business success across every industry. It allows for engagement and marketing unlike any previous medium, including instantaneous feedback, issue resolution, and viral word-of-mouth marketing, among other benefits. With this piece, I want to specifically talk about YouTube. This video platform has moved beyond its stereotyped viral cat video reputation into producing subscription streaming and television services and launching the careers of innumerable “content creators” who are making millions for doing everything from makeup tutorials to narrating themselves [...]

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The Best Coffee Drinks for Summer 2017

Though climate change/global warming makes predicting the weather these days almost impossible, I’m still assuming that June/July/August it’s going to be warmer than it is now. Outside where I am it is currently 82 degrees, which isn’t awful, but I still want a hot latte if I really think about it. I am definitely fantasizing about summer; who knows, with “global warming” we may have in store more summer months than usual. Is it too soon to joke about the seemingly inevitable demise of our planet in the name of promoting iced coffee? … Now that we’ve made it through that [...]

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Packaging for the Environment

With the current US government administration in place and ready to roll back any and all advances on protecting, preserving and repairing the environment, it is on consumers and manufacturers to do their due diligence, and do everything possible to benefit the environment. Consumers can press their favorite brands to stay up-to-date on eco-friendly packaging technology, and manufacturers can take the initiative themselves. More and more consumers are voting with their wallets, meaning that a company can benefit and succeed if it is on the right side of history and open and vocal about helping the environment. Sustainability considerations in commercial [...]

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The What, How, and Why of the Business Plan

As Susan Ward puts it on The Balance, “The business plan is the blueprint for your business You wouldn’t walk over to an empty lot and just start nailing boards together if you wanted to build a house. Starting a business without a business plan is just as foolish.” The blueprint of a business goes further and is more complex than the blueprints for a static structure, Ward writes. When building a house, the architect has to consider what amount of weight the structure would hold and what types of weather it will encounter; but, for the most part, the [...]

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Getting the Most Out of Hosting a Meeting

Whether you’re a new manager, a seasoned business owner or starting to build your very own startup, holding effective and efficient meetings is vital to the effectiveness, efficiency, and success of your organization. One thing most experts agree on is that efficiency comes from focus, a clear direction for the meeting that everyone knows about and which can be used to keep everyone on track and on the same page. This means, first thing first, setting a clear agenda for your meeting. You, as the meeting’s runner, get to decide how the agenda is communicated; but, it needs to be [...]

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Packaging History: The Egg Carton

Design, as both a word and a career choice, is increasingly becoming associated more with problem-solving and less with mere aesthetics. Schools like NYU are incorporating courses specifically for this trend: “Design Thinking: A Creative Approach to Problem Solving and Creating Impact.” The syllabus for that course states: increasingly, the definition of design has expanded to include not just artifacts but strategic services and systems.” This syllabus defines “design thinking” as a method increasing employed across almost all industries. “Design thinking,” it continues, “is an iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to [...]

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