The PBFY Blog

Launching Your Company – 7 Things You Must Understand

You’ve finally decided! You’re ready to turn your dream into a reality. Having your own business is exciting, empowering and sometimes scary too. We’re here to help you by sharing some tips and information that will help you get all your ducks in a row before the launch. Educating yourself now can save you money, time and headaches in the long run. Here are 7 things you should know about when you start your new company.

Get Social! Build Your Name and Reputation Online

If you’re not active on social sites you’re missing out on untold numbers of potential customers that will only find you if you are online. Gone are the days of Madison Avenue, ad agencies, print ads and radio spots to establish new brands. The focus of today’s marketing is Facebook, Twitter and Instagram along with SEO and other online marketing strategies.

Growing Pains – 8 Pitfalls to Avoid When Growing Your Small Business

It’s all your money when you’re first starting out, but if you’re launching a business venture, you need to consider it as a separate entity. File a DBA or create an LLC. This will be your umbrella to do business under. Be sure separate personal and professional financials and bank accounts, get business management or consulting help regarding taxes and incorporation. If you’re unsure which route to take, professional advice is well worth the money. A business attorney will steer you in the right direction to make your venture a success.

Anti-Tech – Take It Face to Face for a Refreshing Personal Approach to Business

How many times have you been in a meeting or at a restaurant with someone who is constantly checking their phone? Did it make you feel like you were unimportant in that situation, or feel disrespected? In this instant technology age, business people spend more time interacting with their screens and devices than they do their colleagues. This can make others feel discounted or overlooked. This is not a good way to conduct business. There are many business-savvy people using buzzwords like “connection” and “engagement”, but they forget that true connection happens when you put down the devices and [...]

Outfitted for Success – How to Plan for Production Growth in Your Small Business

As your small business grows from homemade hobby to legitimate business concern, you and everything related to your business has to grow also. In order to meet the growing demand for your product, you have to increase your production and expand your reach. Here are some tips to help make the transition a bit easier. Be Realistic Depending upon how many direct or third party sellers you have lined up, you may have a pretty good production target. The idea is to think big, but not go overboard. Especially with food items. The last thing you want is for your product [...]

Farmer’s Markets – How to join and how to sell at your local farmer’s market.

Farmer’s markets are a great place to get out in your community, get noticed and test your product. Becoming a vendor isn’t very difficult or expensive, and a regular appearance at your local farmer’s market is a wonderful way to build your reputation and your brand. It’s a low- risk way of testing and growing your business without making a commitment to a permanent commercial or retail space. Here are some tips to help you show your product to it’s best advantage, bring in and keep new customers. Get Started The first step to becoming a vendor in your local market [...]

10 Easy Ways to Follow-Up with Your Customers

In this age of technological advances we can get so caught up in making connections electronically, that we forget to make connections personally. Lack of human interaction and response tops consumer complaints. People want to know that companies are more than just a robotic message or an email. We’re not saying technology is bad. Far from it. We love and depend on our technology, but let’s not sacrifice our humanity to it. We can use technology to enhance communications and build connections and relationships with our colleagues and customers. How do we do that? Let us count down the [...]

Email Marketing – Build Your Customer Base with Email

Email marketing is an easy way to grow your business! Here are some great reasons to build a subscriber list. Identify your customers When you sign up customers to an email list you get a picture of their preferences and buying habits. You can see the demographics your products or service appeals to and learn more about who buys what. This allows you to to collect data that will help you be more successful in future production estimates and targeted marketing campaigns. Connect with your customers Email marketing is so much more than spamming the inbox of your subscribers. Social interaction is the [...]

Trade Shows, Festivals and Farmers Markets – Get Noticed!

One of the best ways for a fledgling business to get out into the world and start selling is at local events. Most communities have a posted calendar where you can find out about trade shows, festivals and farmers markets as well as parades, church events and other happenings in your local area. The benefits of showing up at these events are many. Let’s face it, you have to start somewhere. Through attendance at these types of events you'll learn a great deal about who your ideal customer is and the best way to market your product to them. Research [...]