Running Your Business

PBFY Blog Mindfulness in the Work Place

How Mindfulness Can Improve Your Performance at Work

If there’s one thing the last few years has taught us it is that we’re living in stressful times. More people than ever are suffering from anxiety or stress-related problems and are seeking help from family, friends and professional services to help deal with these issues.  Is mindfulness the answer? Many people who suffer from anxiety or stress are recommended by medical professionals to practice mindfulness. Mindfulness is a technique not too dissimilar from meditation, and focuses on slowing down the breathing and bringing oneself into the present moment. This technique enables people to empty their mind of worries, stresses [...]

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Employee Morale – The Hidden Key To A Successful Business

High employee morale is vital to any business. Happy employees, as I always say, mean a happy business. According to George N. Root III of The Houston Chronicle’s small business blog: An organization experiencing high morale also benefits from fewer work hours lost to unscheduled days off, and higher productivity from employees satisfied with their company.” Additionally, “low morale can cause additional expenses, such as employee turnover and a drop in production.” There are real effects on your business if your employee morale is low. Unhappy employees mean unhappy customers which means unhappy sales, loyalty, et cetera. Customers are more [...]

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Protecting Your Business from Hacking, Ransomware & Viruses

Earlier this year, a global hack infiltrated the computers of hospitals and governments through a vulnerability in Microsoft’s Office software that had been reported about weeks previously, but not to the degree that enough people got the message before hackers took full advantage. If at the time of the original reporting, users had manually updated their Microsoft software, they should have been fine; that being said, clearly many did not and a ton of people paid the price. Not only were patients in hospitals vulnerable to the hijacked-for-ransom computers, businesses and governments were vulnerable, making this a hack that threatened [...]

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3 Primary Trends to Pay Attention to in the Future of Ad Tech

If you haven’t noticed yet because you live underneath Dwayne Johnson’s mansion (hint to that joke: his nickname is The Rock) the Internet changes everything. The Internet has already infiltrated most of our lives in a day-to-day and even minute-to-minute way. If, stubbornly, you shout at me “No way, that’s not true!” Ask yourself how you’re reading my words at this very minute. If a considerate friend of yours printed out this blog post to share with you because you insist on being Off The Grid—technically you’re still accessing Internet content. Also, why on earth do you need to read [...]

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Finite Focus – Avoiding Distraction to Find the Solution

One of the main shrug-quotes of our time is “We’re too easily distracted,” spoken as we input the password into our smartphone or open another tab on our laptop. It seems that the more distractible we get, or at least, the more our tendency toward distraction becomes visible, the more focused we are on, well, focus. “We’re obsessed with relentless focus,” writes Sam McNerney at BigThink.com. “We assume that if we encounter a difficult problem the best strategy is to chug red bull or drink coffee. Drugs including Adderall and Ritalin are prescribed to millions to improve focus,” and [...]

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Know Thy Customer

There are some customers wants or needs that experience can teach you to automatically predict in a way any expert book or how-to article can’t. After almost a decade in customer service, I can tell within 4 seconds when someone walks into a shop I’m working at is specifically looking for a bathroom. I’m not sure I could describe that/those looks, but there are other wants and needs that are more about your business’ success than about whether or not this person just needs a place to relieve themselves that I may be able to help you with. With the [...]

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Use YouTube for Your Business

I think I’ve done well to establish that utilizing social media for your business is a strong tool that is the future of business success across every industry. It allows for engagement and marketing unlike any previous medium, including instantaneous feedback, issue resolution, and viral word-of-mouth marketing, among other benefits. With this piece, I want to specifically talk about YouTube. This video platform has moved beyond its stereotyped viral cat video reputation into producing subscription streaming and television services and launching the careers of innumerable “content creators” who are making millions for doing everything from makeup tutorials to narrating themselves [...]

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