Author - PBFY

Tastefully Using Iridescence to Make Your Packaging Shine

Iridescence is the new hottest trend, taking on the packaging industry like a storm. It has already made its mark in other industries – especially fashion and design – but its mark in packaging is about to be bigger than anything else. You’ve seen iridescence someplace, the amalgamation of what seems like a million colors on the surface of an object. It might have been on the ground after a fuel leak, on the back of a CD, in soap bubbles or in a nightclub. You might even have seen it in the final scenes of the 2014 sci-fi movie Annihilation [...]

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Packaging Design That Tells a Powerful Story

Your product’s packaging is the first thing potential customers see when they come near your product. Naturally, everyone will tell you that it must be attractive, engaging and captivating, and they are right. But what they might not remember to reveal is that your product’s packaging design must tell a story if it is to succeed. So how does packaging tell a story, you might ask. Not through talking, of course, but through the words, colors, designs, symbols and wrapping you use on it. We go into detail on each aspect of the storytelling packaging design below. Tell a Compelling Brand Story The [...]

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Booming Demand for Fats Forces Consideration of Alternative Fats Options

Increased Demand for Fats Trans fats, hydrogenated oils and saturated fats, once major ingredients in all popular confectionery, are slowly falling out of favor worldwide. Various major studies have found them to be unhealthy, and with customers now more aware of their consumption choices, they are slowly being replaced with a new wave of healthier ‘alternative fats.’ This new shift is well represented by statistics, especially in the United States. A 2018 Food and Health survey conducted by the International Food Information Council (IFIC) Foundation found that about more than half of American consumers found saturated fats to be unhealthy. An [...]

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Men’s Grooming Market Primed for Incredible Growth Through 2023

Projected Growth Male grooming is finally taking center stage, and the cosmetics industry is seeing a gender-backed shakeup. Globally, the market for men’s grooming products is valued at around US $57.7 billion as of 2017. This figure is expected to nearly double by 2023 as analysts predict a valuation of US $78.6 billion and a 5.3% CAGR. Men’s grooming wasn’t always such a major force. Earlier decades didn’t put too much emphasis on it; men were still expected to appear clean and fresh, but for context, hairy chests and natural odor were also still very popular. During that time, and until recently, men’s [...]

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Consumers See Food as an Identity

Not too long ago, gastronomy was at the crux of food culture and our views of different meals and cuisine. The millennial generation has risen to prominence and changed things drastically. Novelty trends such as digital marketing and other market-disrupting technologies have forced food to become something different. Instead of remaining a habit, food has become an identity to each of us. How can something we observe and eat shortly after compose our character? The answer lies in a myriad of factors that made food identity an important trend for both foodies and restaurants and various food brands. Let’s take [...]

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Climate Change Threatens Coffee Market

In addition to rising sea levels and higher temperatures, global warming also has some less visible effects on the world. While we focus mainly on how climate change affects us, we forget that a myriad of plant species around the world depend on stable climates. One such plant is coffee and unfortunately – the situation is less than ideal. Climate change is the latest factor that’s threatening our beloved morning drink. How bad is the current state of the coffee market? Who is suffering the most? Let’s take a closer look at the entire problem. Devastating damage to the coffee market Due to [...]

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Leverage Influencers for Your Packaging Promotion

To successfully promote your packaging, you need much more than traditional marketing tactics. Nowadays, it’s not about whether you’re seen, but it’s more about how you manage to be seen. One of the best solutions for brands, regardless of their size, is influencer marketing. In this article, we will analyze the benefits of influencer marketing and how this approach can benefit your packaging promotion. If used right, a collaboration with an influencer might become the big break you were looking for. What is influencer marketing, anyway? Influencer marketing is one of the most utilized forms of product promotion, but many people still [...]

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