Author - PBFY

Consumers Look Past Label, Seek Transparent Packaging

The digital world has become some kind of paradox for consumers. On one hand, they are more knowledgeable about what they want and on the other hand, there are so many choices nowadays that it becomes difficult for the consumer to decide on something that he or she will be comfortable with. The days where the brand could ride the wave of their impeccable name are long gone. Consumers seek some guarantee that the product they are buying is high-quality that they suspect or better. However, to determine if something is worth the money, consumer shave turned towards bare packaging. What [...]

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Red Wine, White Wine, and … Orange Wine?

For the traditional wine connoisseur, there is typically only a choice between red and white wine. However, there is a new kid on the block. Orange wine is blasting onto the scene and making the pallets tingle for a taste of something new. The wine world is complex and adding a new variety makes things even more interesting. However, if you think that orange wine is made from the fruit, you are way off. Neither is it a Mimosa cocktail with a twist. Rather, orange wine has more to do with the winemaking process than the fruit. So how is it [...]

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The Power of Discovery Claims for The Adventurous Consumer

The food industry is entering a new era and the digital world is the main agent of change. The interconnected digital world has spilled over into the food and beverage industry and the adventurous consumer is at the center of it all. This group of consumers is paving the way for marketing and product development as they are continually on the lookout for something new. Discovery claims are leading the way in terms of luring the new generation of consumers to try new things. Anything from new colors, popping candy, mystery flavor candy, spicy and hot sweets to cooling sweets, these [...]

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Frozen Treats Becoming Increasingly Creative

There are few things as satisfying as creative frozen treats after a Sunday lunch or a romantic dinner date. It is the proverbial cherry on top of the meal and the experience. However, these creative frozen treats have come a long way during the last couple of years, and we are being spoiled for choice. Back in the day, a scoop of vanilla ice cream, topped with some chocolate or caramel sauce was enough to satisfy anyone. Vanilla is not the top dog anymore. Today, when you walk into a grocery store, you are bombarded with a variety of ice cream [...]

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Is Windowed Packaging Right for Your Products?

The packaging of your product is the first contact that your customers have with your product and if your packaging fails, so does your product. Much time, research and money is being invested in the science of packaging and seeing that we are human, our tastes tend to change like our fashion sense. Whatever was in today is out tomorrow. The latest trend in packaging is windowed packaging. More and more manufacturers are opting for a windowed option as it gives the customer a glimpse of what they can expect. It doesn’t expose the whole product, just enough to draw the attention [...]

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Don’t Like Coffee, Try Moringa

We live in an age where tradition and old age wisdom is being questioned around every corner. In some cases, the benefits of foods are debunked, and in other cases, they are confirmed. In coffee’s case, the health benefits have been confirmed, and it is being sold by the ton around the world. The fresher it is, the more antioxidants and nutritious value it presents. However, there are some of us who don’t like coffee, nor the sleepless nights it gives us. Lucky for us, the wisdom from the east has made its way to the western mainstream in the [...]

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Choosing a Color Strategy to Fit Your Brand

How bland would the world be if everything was black and white? As we get settled in the digital age, we get exposed to more colors and pallets of color than we ever thought possible. When we think about things, we don’t see words in our mind’s eye. We see images and color. It is because of this very reason that color is so important when you decide on a brand color strategy when you are ready to launch your new product. If you think about the big brands of the world, they are dominated by color schemes. When we [...]

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