Author - pbfycom

The Key to a Successful Personalized Packaging Campaign

The Personalization Movement Personalization has always been a popular marketing trend, but with recent widely successful campaigns such as Coca Cola’s #ShareACoke campaign, it has seen a major boost as companies rush to make use of its popularity before it goes stale. As a result, thousands of companies are reimagining their packaging with better personalization and spending large sums in the process. The statistics say it better: the personalized packaging market had a valuation of over $980 billion in 2017 alone. Even better, that figure is expected to rise by almost by 3% every year, according to Smithers Pira Research. Keys to [...]

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Use Granola to Boost Your Diet’s Health

Granola is seeing a major resurgence in popularity today after years in the fade. Its crunchy feel is only one of the granola diet’s biggest attributes; it’s been found to pack everything from protein to fiber. But first, it’s important to know if the granola you’re consuming is healthy. If it’s not, you might be wasting your time. We looked at some of the best granola dishes, perfect for every diet. Healthiest Granola Nature’s Path Hemp Hearts Granola This dish is a popular choice, comprised of a blend of oats, flax and hemp, and low in both saturated fat and sugar. Its fiber [...]

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Tastefully Using Iridescence to Make Your Packaging Shine

Iridescence is the new hottest trend, taking on the packaging industry like a storm. It has already made its mark in other industries – especially fashion and design – but its mark in packaging is about to be bigger than anything else. You’ve seen iridescence someplace, the amalgamation of what seems like a million colors on the surface of an object. It might have been on the ground after a fuel leak, on the back of a CD, in soap bubbles or in a nightclub. You might even have seen it in the final scenes of the 2014 sci-fi movie Annihilation [...]

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Packaging Design That Tells a Powerful Story

Your product’s packaging is the first thing potential customers see when they come near your product. Naturally, everyone will tell you that it must be attractive, engaging and captivating, and they are right. But what they might not remember to reveal is that your product’s packaging design must tell a story if it is to succeed. So how does packaging tell a story, you might ask. Not through talking, of course, but through the words, colors, designs, symbols and wrapping you use on it. We go into detail on each aspect of the storytelling packaging design below. Tell a Compelling Brand Story The [...]

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Booming Demand for Fats Forces Consideration of Alternative Fats Options

Increased Demand for Fats Trans fats, hydrogenated oils and saturated fats, once major ingredients in all popular confectionery, are slowly falling out of favor worldwide. Various major studies have found them to be unhealthy, and with customers now more aware of their consumption choices, they are slowly being replaced with a new wave of healthier ‘alternative fats.’ This new shift is well represented by statistics, especially in the United States. A 2018 Food and Health survey conducted by the International Food Information Council (IFIC) Foundation found that about more than half of American consumers found saturated fats to be unhealthy. An [...]

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Men’s Grooming Market Primed for Incredible Growth Through 2023

Projected Growth Male grooming is finally taking center stage, and the cosmetics industry is seeing a gender-backed shakeup. Globally, the market for men’s grooming products is valued at around US $57.7 billion as of 2017. This figure is expected to nearly double by 2023 as analysts predict a valuation of US $78.6 billion and a 5.3% CAGR. Men’s grooming wasn’t always such a major force. Earlier decades didn’t put too much emphasis on it; men were still expected to appear clean and fresh, but for context, hairy chests and natural odor were also still very popular. During that time, and until recently, men’s [...]

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Consumers See Food as an Identity

Not too long ago, gastronomy was at the crux of food culture and our views of different meals and cuisine. The millennial generation has risen to prominence and changed things drastically. Novelty trends such as digital marketing and other market-disrupting technologies have forced food to become something different. Instead of remaining a habit, food has become an identity to each of us. How can something we observe and eat shortly after compose our character? The answer lies in a myriad of factors that made food identity an important trend for both foodies and restaurants and various food brands. Let’s take [...]

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