Tips for Packaging and Selling Candy

wholesale custom stand up pouch for candy

Candy stores hold a certain magic and youthful nostalgia. Your candy may be sweet and flavorful, but your packaging has to make an impact. Your packaging is your customers’ first glimpse into your brand. Your packaging needs to tell a story.

Quality custom packaging is essential to your brand.


Know Your Brand

Before you pick out your packaging, evaluate your business and determine if you do have, or want a common theme, logo, or pattern. Most e-commerce stores will create a logo or color scheme that helps them stand out from competitors. When you’re shipping your products, this color scheme will come in handy. Packaging that matches your website will remind your customers of where they purchased the item(s) from and keep them coming back for more!



Evaluate Your Packaging Needs

When you’re selling candy, customers love seeing the bright colors that convey youth and whimsy. When you’re looking for the perfect packaging for your products, you’ll want to keep this in mind. PBFY offers many different packaging options whether you’re a budding business, online retailer, or an established storefront.


  • Stand-Up Pouches: These pouches are perfect for custom candy packaging and can showcase some of the different candies you offer. Whether you choose a clear pouch or solid-colored, stand-up pouches will protect your product and extend the shelf life in style. If you want to compete with high-end businesses and convey quality, this option is definitely the way to go.



  • Paper Bag: Paper Bags are also a great option for retail candy packaging. PBFY’s retail bags are made with a special poly-liner that can keep your candy safe from dirt, dust, and air particles—keeping your candy fresh and ready to eat as soon as it’s purchased. Paper bags with windows are a great option for candy sales as customers can easily view the product. These paper bags are economical and ideal for bulk bin candy dispensing.



  • Cello Bags: These bags are a great, cost-effective option for new businesses that are just starting out. If you’re not sure yet which packaging is right for you, or you are looking for a lightweight option to protect your products, cello bags are the way to go. Cello bags are easily customizable with custom label printing, that can double as a tamper-resistant seal.




custom candy packaging retail wholesaleDesign the Perfect Package

At PBFY, we understand how important branding can be—that’s why we offer many different options for customization. All of our packaging products can be personalized with options like hot stamp printing, custom label printing, digital color printing, and full-color printing. No matter your budget or production needs, we can help you create exactly what you need to promote your brand with every product you sell.

Not a desiger? Not a problem! Contact our Design Team to help bring your brand to life!

Don’t let bad packaging take down your business. Evaluating your brand and knowing what your customers want is essential to designing the perfect packaging for your products. Unique, custom designed food grade candy packaging is essential to any candy business.

Don’t take our word for it. See the quality yourself. Order Free Samples!


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