Running Your Business

Tastefully Using Iridescence to Make Your Packaging Shine

Iridescence is the new hottest trend, taking on the packaging industry like a storm. It has already made its mark in other industries – especially fashion and design – but its mark in packaging is about to be bigger than anything else. You’ve seen iridescence someplace, the amalgamation of what seems like a million colors on the surface of an object. It might have been on the ground after a fuel leak, on the back of a CD, in soap bubbles or in a nightclub. You might even have seen it in the final scenes of the 2014 sci-fi movie Annihilation [...]

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Packaging Design That Tells a Powerful Story

Your product’s packaging is the first thing potential customers see when they come near your product. Naturally, everyone will tell you that it must be attractive, engaging and captivating, and they are right. But what they might not remember to reveal is that your product’s packaging design must tell a story if it is to succeed. So how does packaging tell a story, you might ask. Not through talking, of course, but through the words, colors, designs, symbols and wrapping you use on it. We go into detail on each aspect of the storytelling packaging design below. Tell a Compelling Brand Story The [...]

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Leverage Influencers for Your Packaging Promotion

To successfully promote your packaging, you need much more than traditional marketing tactics. Nowadays, it’s not about whether you’re seen, but it’s more about how you manage to be seen. One of the best solutions for brands, regardless of their size, is influencer marketing. In this article, we will analyze the benefits of influencer marketing and how this approach can benefit your packaging promotion. If used right, a collaboration with an influencer might become the big break you were looking for. What is influencer marketing, anyway? Influencer marketing is one of the most utilized forms of product promotion, but many people still [...]

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Consumers Look Past Label, Seek Transparent Packaging

The digital world has become some kind of paradox for consumers. On one hand, they are more knowledgeable about what they want and on the other hand, there are so many choices nowadays that it becomes difficult for the consumer to decide on something that he or she will be comfortable with. The days where the brand could ride the wave of their impeccable name are long gone. Consumers seek some guarantee that the product they are buying is high-quality that they suspect or better. However, to determine if something is worth the money, consumer shave turned towards bare packaging. What [...]

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The Power of Discovery Claims for The Adventurous Consumer

The food industry is entering a new era and the digital world is the main agent of change. The interconnected digital world has spilled over into the food and beverage industry and the adventurous consumer is at the center of it all. This group of consumers is paving the way for marketing and product development as they are continually on the lookout for something new. Discovery claims are leading the way in terms of luring the new generation of consumers to try new things. Anything from new colors, popping candy, mystery flavor candy, spicy and hot sweets to cooling sweets, these [...]

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Is Windowed Packaging Right for Your Products?

The packaging of your product is the first contact that your customers have with your product and if your packaging fails, so does your product. Much time, research and money is being invested in the science of packaging and seeing that we are human, our tastes tend to change like our fashion sense. Whatever was in today is out tomorrow. The latest trend in packaging is windowed packaging. More and more manufacturers are opting for a windowed option as it gives the customer a glimpse of what they can expect. It doesn’t expose the whole product, just enough to draw the attention [...]

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Choosing a Color Strategy to Fit Your Brand

How bland would the world be if everything was black and white? As we get settled in the digital age, we get exposed to more colors and pallets of color than we ever thought possible. When we think about things, we don’t see words in our mind’s eye. We see images and color. It is because of this very reason that color is so important when you decide on a brand color strategy when you are ready to launch your new product. If you think about the big brands of the world, they are dominated by color schemes. When we [...]

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