Running Your Business

Food Retailer Trends You Can Leverage to Increase Sales

For the food retail industry, innovation is now an unavoidable aspect of a business, especially since the mass closure of thousands of physical stores all through 2017 and 2018. Consumers are also demanding more efficiency and convenience from food retailers, especially for on-demand food retail. The latter is such a big deal now that most food retailer trends for 2019 are aimed at major innovations. For those in the business, the food retailer trends for 2019 present a number of opportunities, including boosting sales for your business.  Below we show you four major food retailer trends for 2019 you can leverage [...]

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What Snacks Are Trending?

The food industry as a whole is expecting a whole slate of new consumer trends to take over in 2019, guided by changing consumer preferences. The snacks industry, in particular, is expecting major changes in trends that are likely to have a sizable impact on 2019’s snacks, including their packaging decisions, nutrient ratios and more. Experts say that these trends are as a result of customers being more demanding now of brands to disclose their snack-making processes, right from sourcing to manufacturing. Many customers are also keener on healthy snack brands these days as diets and healthy eating grow more [...]

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Emerging Food Packaging Trends of 2019

The food industry, like any other consumer-driven industry, is always trying to keep abreast of the consumer trends that crop up every year. Consumer trends have proven to be effective drivers of change in the industry before, resulting in new product lines and recipe changes and other large-scale overhauls. For 2019, consumer trends are pointing toward packaging design. According to the annual Brand Owners Packaging Survey organized by L.E.K, more than 75% of brand owners said they plan to spend more on packaging next year, resulting from increasing consumer preference for better design that’s also convenient and functional. This trend is [...]

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Make Packaging More Than a Design, Make Art

When creating custom packaging art, a lot goes into the design process. But it’s not all about design and shapes. The best custom packaging designs stand out and tell a message, thereby remaining relevant for longer than expected. If you want your packaging design to stand out, you need to create not just a design, but art. Below we list 3 tips that have helped countless design agencies, designers and artists work toward creating some of the memorable packaging art ever seen. Pick the Right Fit The best packaging art collaborations feature the best teams of people, people that are good [...]

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Nostalgia Drives 2019’s Vintage Packaging Trend

Consumers Craving Vintage If there is a new trend that’s taking the marketing and advertising industries by storm, it’s the sudden return of vintage packaging. Vintage wasn’t, until recently, considered fashionable, except on fashion runways where the 20th century is a constant influence. But this is changing quite fast. And the reason is simple: customers crave vintage in 2019. Manufacturers are already on top of it, and as a result, vintage is everywhere now, right from mix recipes in bars to seemingly ancient microbrewery beer varieties to the music influences being used in new TV shows. Even new ad campaigns feature [...]

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The Key to a Successful Personalized Packaging Campaign

The Personalization Movement Personalization has always been a popular marketing trend, but with recent widely successful campaigns such as Coca Cola’s #ShareACoke campaign, it has seen a major boost as companies rush to make use of its popularity before it goes stale. As a result, thousands of companies are reimagining their packaging with better personalization and spending large sums in the process. The statistics say it better: the personalized packaging market had a valuation of over $980 billion in 2017 alone. Even better, that figure is expected to rise by almost by 3% every year, according to Smithers Pira Research. Keys to [...]

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Tastefully Using Iridescence to Make Your Packaging Shine

Iridescence is the new hottest trend, taking on the packaging industry like a storm. It has already made its mark in other industries – especially fashion and design – but its mark in packaging is about to be bigger than anything else. You’ve seen iridescence someplace, the amalgamation of what seems like a million colors on the surface of an object. It might have been on the ground after a fuel leak, on the back of a CD, in soap bubbles or in a nightclub. You might even have seen it in the final scenes of the 2014 sci-fi movie Annihilation [...]

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