Running Your Business

Consumers Are Trending Away From Sugar

Many consumers continue to be concerned about the levels of sugar in foods and beverages they consume. According to the Sensibly Sweet white paper recently released by Kerry, a large percentage of consumers read the sugar content on labels and plan to reduce their sugar consumption. With consumers taking active steps to manage sugar consumption and ongoing negative attitudes towards sugar, ramifications for Consumer packaged goods brands (CPGs) could be significant. Concerns about weight and health The Kerry white paper analyzes a survey of 760 Americans. It revealed that most of them want to eat less sugar due to concerns about [...]

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Tips and Tricks for Branding Through Superior Packaging

Packaging is one of those things that can make or break your product. Poor or shoddy packaging is almost sure to turn consumers off your product, and it does not matter whether that product is from a multinational corporation or from a local producer at a morning market. How you present your product to the public is extremely important, but there are a few tips and tricks that can help you to find the right packaging. Many countries have a wide selection of food products from which to choose and each year there are hundreds of newcomers to the market. [...]

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Drastic Changes Coming to Nutrition Facts Panel

The US Food and Drug Administration (FDA) has published new changes, on 20th May 2016, to the Nutrition Facts panel that appears on all packaged food products. The changes were intended to be implemented by 26th July 2018, but the FDA has extended the deadline date to the 1st January 2020 for those manufacturers that have annual food sales of $10 million or more and to 1st January 2021 for those manufacturers with sales of less than $10 million. While the dates may have been moved, it is still worthwhile to look at the changes that are to be implemented and [...]

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E-commerce Trends Challenge Food Industry

The internet has changed the world in more ways than one. Not only is information more accessible, but the way in which we do everyday tasks have also changed. E-commerce is growing fast, and with more and more customers choosing to do their shopping online, companies have to become more innovative in terms of their packaging solutions. The food and beverage industry is probably one of the more affected industries. The nature of consumable products has challenged these companies to come up with. If they don’t embrace the online shopping culture, they may as well close their doors seeing that [...]

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Employee Morale – The Hidden Key To A Successful Business

High employee morale is vital to any business. Happy employees, as I always say, mean a happy business. According to George N. Root III of The Houston Chronicle’s small business blog: An organization experiencing high morale also benefits from fewer work hours lost to unscheduled days off, and higher productivity from employees satisfied with their company.” Additionally, “low morale can cause additional expenses, such as employee turnover and a drop in production.” There are real effects on your business if your employee morale is low. Unhappy employees mean unhappy customers which means unhappy sales, loyalty, et cetera. Customers are more [...]

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Protecting Your Business from Hacking, Ransomware & Viruses

Earlier this year, a global hack infiltrated the computers of hospitals and governments through a vulnerability in Microsoft’s Office software that had been reported about weeks previously, but not to the degree that enough people got the message before hackers took full advantage. If at the time of the original reporting, users had manually updated their Microsoft software, they should have been fine; that being said, clearly many did not and a ton of people paid the price. Not only were patients in hospitals vulnerable to the hijacked-for-ransom computers, businesses and governments were vulnerable, making this a hack that threatened [...]

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3 Primary Trends to Pay Attention to in the Future of Ad Tech

If you haven’t noticed yet because you live underneath Dwayne Johnson’s mansion (hint to that joke: his nickname is The Rock) the Internet changes everything. The Internet has already infiltrated most of our lives in a day-to-day and even minute-to-minute way. If, stubbornly, you shout at me “No way, that’s not true!” Ask yourself how you’re reading my words at this very minute. If a considerate friend of yours printed out this blog post to share with you because you insist on being Off The Grid—technically you’re still accessing Internet content. Also, why on earth do you need to read [...]

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