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Running Your Business

The Power of Discovery Claims for The Adventurous Consumer

The food industry is entering a new era and the digital world is the main agent of change. The interconnected digital world has spilled over into the food and beverage industry and the adventurous consumer is at the center of it all. This group of consumers is paving the way for marketing and product development as they are continually on the lookout for something new. Discovery claims are leading the way in terms of luring the new generation of consumers to try new things. Anything from new colors, popping candy, mystery flavor candy, spicy and hot sweets to cooling sweets, these [...]

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Is Windowed Packaging Right for Your Products?

The packaging of your product is the first contact that your customers have with your product and if your packaging fails, so does your product. Much time, research and money is being invested in the science of packaging and seeing that we are human, our tastes tend to change like our fashion sense. Whatever was in today is out tomorrow. The latest trend in packaging is windowed packaging. More and more manufacturers are opting for a windowed option as it gives the customer a glimpse of what they can expect. It doesn’t expose the whole product, just enough to draw the attention [...]

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Choosing a Color Strategy to Fit Your Brand

How bland would the world be if everything was black and white? As we get settled in the digital age, we get exposed to more colors and pallets of color than we ever thought possible. When we think about things, we don’t see words in our mind’s eye. We see images and color. It is because of this very reason that color is so important when you decide on a brand color strategy when you are ready to launch your new product. If you think about the big brands of the world, they are dominated by color schemes. When we [...]

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Food Trends of 2019

The trend forecasters are at it again! This time they are predicting the food trends of 2019. With more and more Instagram users feeling the need to ‘gram everything they eat, you could say it’s important to know what will be trending this coming year. Of course, you wouldn’t want to be left in the dark, would you? While everyone is posting and enjoying the trends if 2019, you don’t want to be sharing a poke bowl or those fermented things no one liked anyway. Trend #1: Flavors of the Pacific Rim You are going to start seeing a lot of new [...]

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Automation to Maximize Snack Production

Challenges and Primary Solutions As of December 2018, there was a large workforce gap in the snack production industry in terms of both skilled and unskilled labor. The problem persists because a large portion of workers are ready to retire and there are hardly enough people to fill the space, coupled with a lack of enough specialized skills to adequately fill their roles. A report released by Accenture found that about 80% of all manufacturers reported a moderate to severe deficiency of skilled resources, leading to as much as 11% losses in income yearly. Additionally, a survey carried out by SME [...]

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Flexible Packaging Dominates Baked Foods Market

Flexible Packaging Domination Currently, flexible packaging dominates the retail space, including the baked foods market by as much as 76% as of 2018. At the same time, the demand for flexible packaging is expected to rise by about 3% per year all the way through to 2021, despite tighter regulations around the world, especially Europe. Flexible packaging consists of any package whose shape can be changed easily, which includes stand up pouches, tubes, and sleeves. Their dominance is attributed to large cost saving and marketing adaptability. Fresh baked goods are almost always consumed within short periods of time since they are highly [...]

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New Probiotic Products Allow for More Shelf-Stable Products

Most Probiotics Must Be Refrigerated Despite having similar effects as supplements, probiotics cannot last outside refrigerated conditions for very long. Bacteria are known to have very specific environments within which they can survive, and it so happens that they are composed almost entirely of live bacteria that are beneficial to your body. More specifically, the kinds of bacteria found in new probiotic products that can be easily acquired in stores are Bifidobacterium and Lactobacillus. These are groups of bacteria, referred to as lactic bacteria due to their high presence in fermented foods, that can only survive in temperatures below normal [...]

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