How to Build a Coffee BrandAzia Weisz
With the workplace being what it is, more people are looking to starting their own business. These people do not want to work under a boss. They want to be the master of their own destiny. If you are reading this, then the chances are you are looking to join this league of people. You probably have a delectable roast that you feel has what it takes to make it in the big and bad world of coffee by starting your own coffee brand.
Getting your roast on the shelves
It is all well and good knowing that you have a superior product, but how do you get the rest of the world to know this? The answer is branding. There are many products that don’t make the cut. Not because they are inferior quality but because they weren’t branded to sell.
By doing the right amount of research and setting up a good business plan, you can try to ensure that your product does not fade into obscurity.
Where do you start?
The very first thing that needs to be done before launching a brand is research. This does not mean a cursory glance at a couple of pages on Google. But rather an in-depth look into the industry. What are other people selling? How are they doing it? Where are they selling their products? Who is the most popular in the industry?
If you are going to make it in the industry, then you will need to know who you are going up against and what they are doing. Once you know all of this, it is time to decide where you can fit into it all.
A unique product is one that sells. A brand does not simply inform on the product. It tells a story. It offers an experience. What is the story that you are looking at telling and what is it that makes your story different? Why will people be attracted to your story?
If this creative aspect proves to be too much of a stretch, then there is no harm in bringing in some experts. Graphic designers are specifically trained to make a person’s vision come to life. They can put your imagination onto paper and deliver it in such a way that people understand what you are trying to say.
Settle on a scale
The wonderful thing about the coffee industry is that the sky is the limit. Your brand can become as big as you want it to. Maybe you want to stay local and only supply to a handful of cafes, or perhaps you dream of having your coffee consumed across the country.
You can take your brand wherever you want to take it, but this has to be decided on beforehand. Dreaming is perfectly acceptable, but it is important to be realistic at this point of the venture. Once a brand and scale have been decided upon, then it is time to think about manufacturing and supplying.
How do you physically get your product out there?
Some entrepreneurs are jacks of all trades. They see their product through from start to finish. They do not outsource manufacturing or supplying and instead become an integral part of the business. If you are not one of these people, then you will need to find companies who can do this work for you.
The first step is to find someone to make your product. This kind of negotiation can be done by you, or you can hire a company to do it on your behalf. It does not matter how it gets done. You need to ensure that you find a manufacturer who will be able to meet the demands timelessly, efficiently and economically.
Now for the supplier
A trustworthy supplier is very important as they are the ones who will be delivering your product. It is up to them to make sure that your customer remains happy and loyal. They need to be visible, and they need to be reputable.
A successful business is not one that has a supplier who exists in the shadows of the industry. They need to be able to shout to the world that they have an incredible new product that needs to be tried.
How can people get a taste of your product?
In general, people do not switch brands just because they are told to. They try something new and then decide to make a habit of it. In terms of coffee, this is done by people trying samples. Here we are not talking about the individual customer but rather individuals who own cafes and the like. These people need to be told what you are offering, and they need to be given an opportunity to try the product.
The sample that is delivered to these people should be accompanied by product descriptions, pictures, drawings and anything else that is needed to tell your story. You need to convince these people that your coffee brand is going to be the next best thing and that they would do well to jump on the opportunity now, before it is too late.
What is life without evolution?
This entire process is not going to be an easy one. It is going to take time, and it is going to take a lot of money. You will need to be hardworking and dedicated if your brand is going to cut it.
Even before you actually have made it in the industry, you need to be thinking about the future of your coffee brand. A coffee brand needs to be able to evolve with the times if it is going to keep up. Even the best household names have had to take into account the changing times.
You cannot afford to let your brand fall behind. This means constantly being informed on the industry. Keeping up to date with trends. Learning what people are looking for and how they are going about getting it. You work will never stop when it comes to starting your own brand. But, if done right, it will be well worth it.