Many business owners overlook the importance of product packaging. However, choosing the right package for a product is crucial because it’s one of the first interactions that consumers have with a brand. People are less likely to buy from a company with disorganized or disheveled wrapping. Any corporation that [...]
How to Step Up Your Packaging Design Game to help your product ‘make it big’. Having the best product on the market is essential, but so is effective and attractive packaging design. About Packaging Design Research conducted in an attempt to determine what attracts the customer’s eye while shopping revealed that, [...]
Tea is a very versatile drink. People can have it in the morning if they need to wake up or at night if they need to unwind after a stressful day. Since the drink is so popular, more and more individuals are dipping their toes into the tea market. [...]
In business, trust is everything. This sentiment is especially true when discussing the food packaging industry. People want to go to the grocery store and pull items off the shelves without a second thought. If companies use trusted packing partners, this is an attainable goal. However, the minute a [...]
Recent research has concluded that flexible packaging will see a growth of just under 4% per year over the next four years. With so many features, such as spouted pouches, and an increasing growth rate, what’s next for flexible packaging? New Technologies The Stand-Up Pouch is a great product, but like everything, [...]
The packaging of your coffee is the first impression made on your customers. Yes, before they even try your coffee at all! The packaging has to speak for the product and make your brand and values come across clear. Here are the top five facts for coffee packaging that [...]
Business owners have a lot on their plates. These executives have to examine the quality of their products, keep up with the supply and demand, and market their business to the general public. One marketing tool that can help companies attract more customers is customizable packaging. This resourceful article [...]
