The PBFY Blog

Millennials Drive Trend Toward Gourmet Coffee

Very few people start their day off without a good cup of coffee. It puts the kick in the kickstart for the day. Trends in coffee consumption show that consumers are leaning toward gourmet coffee. Coffee is a complex product. From the growing of the coffee beans to the presentation in the cup, there is an intricate process. Few people take the time to understand what it is. As far as they’re concerned, it’s all about getting their favorite type of coffee from their local grocery store or coffee shop. What is gourmet coffee? There is some controversy over the definition [...]

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Consumers’ Growing Preference For Ethnic Food

Italian, Mexican, Chinese, Japanese – it’s hard to believe that cuisine we see as routine today was once considered exotic, ethnic food. Opportunities for tasting more adventurous flavors have emerged in today’s connected world. Technomic’s 2018 Ethnic Food & Beverage Consumer Trend Report reveals that customers want authentic, ethnic food and 32% of them are willing to pay more for it. The report was compiled from over 1,400 consumer responses, as well as industry and menu data. What’s obvious is that customer palates are developing and expanding, providing new opportunities and challenges for those in the food industry. Authenticity, [...]

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Leverage Your Food Story For Millennial Appeal

Millennials are the most significant age demographic in the U.S. at present. As they develop more buying power, they’re influencing what’s offered in grocery stores and restaurants all over the country. When businesses want to appeal to the masses, they need to make sure they’re doing what they can to keep their millennial customers happy. They need to prepare for millennial attitudes and behaviors in the way they research, buy and eat their food.   What millennials expect The millennial desire for bold and confident individualism extends to their food choices. They expect far more than just sustenance. Transparency Millennials want to interact [...]

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How to Build a Coffee Brand

With the workplace being what it is, more people are looking to starting their own business. These people do not want to work under a boss. They want to be the master of their own destiny. If you are reading this, then the chances are you are looking to join this league of people. You probably have a delectable roast that you feel has what it takes to make it in the big and bad world of coffee. Getting your roast on the shelves It is all well and good knowing that you have a superior product, but how do you [...]

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Mitigate Food Fraud with Digital Traceability

The world is a greedy one, and it seems like everybody’s out to make an extra dime on the side, whether it is via shady dealings or not. The one area where you would think that you are pretty safe is the food industry, but we have all read about how companies take shortcuts every now and then to cut on production costs. The news has been plastered with scandals involving horse meat, fake olive oil and honey and many other fraudulent products. However, companies that have a good name are fighting to keep their good names by implementing tangible [...]

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Drinking Coffee Doesn’t Raise the Risk of Death

For many years, coffee has been one of the dark horses in the beverage world. Surpassed by only sugary drinks, coffee has been labeled as a drink that is associated with heart, liver and kidney disease. A drink that is synonymous with death. However, new studies have emerged that is starting to break down the stigma that revolves around coffee. These studies are showing that coffee lovers need not fear the adverse effect of coffee on their health, but rather embrace it as an elixir of life. A recent study, done by The U.S. cancer researchers, have found that even drinking [...]

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How Natural are Natural Products?

Marketers favor the term ‘natural’ as a selling point for their products. But how much value should consumers place on the term? And what types of legal implications should there be for companies that use the term without any basis? It is used on so many products that it’s become cliched and no one takes it too seriously anymore. This is especially true for those who go so far as to read the label and discover the ugly truth. FONA International, a flavor manufacturer, is advising that manufacturers should refrain from using the term ‘natural’ in their products. It lends [...]

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