How to Add Recipes to Your Brand’s Packaging to Aid in Brand Awareness

How to Add Recipes to Your Brand’s Packaging to Aid in Brand Awareness

As the holiday season approaches, so does the need to bake cookies, cakes, and holiday dinners. With family and friends visiting and the cold weather keeping everyone inside, most families turn to baking to spend time with their loved ones.

If your brand celebrates the joys of baking with packaged baking mixes, premium flours, and alternative sugars, there are many ways you can preserve your products while also enticing the consumer to come back and shop for more!

One of the ways we recommend using this technique is by using PBFY’s custom labels to add a recipe to the back of your packaged ingredients or baking mixes. Incorporating a special recipe unique to your brand can help your customer feel as if they are not only purchasing a gourmet product, but also the experience of it as well! Here are a few recipes that we love that might be a good fit for your company’s products:

Cake Flour: Peppermint Crunch Bundt Cake

Peppermint Crunch Bundt Cake

If your brand produces premium cake flour, this recipe for Peppermint Crunch Bundt Cake is perfect for the holiday season. While this recipe might take a little more time than most with 45 minutes of baking time, your customers will feel like royalty when they sink their teeth into this delicious, warm, crunchy dessert. Sprinkled with peppermint and drizzled in delicious chocolate ganache, this recipe is sure to be a winner at any holiday table!

Almond Flour: Almond Flour Grain-Free Chocolate Chip Cookies

Made from ground, sweet almonds, almond flour is high in protein and monosaturated fats, which can lower cholesterol. Besides being a healthy alternative to traditional gluten flour, almond flour is completely gluten-free, which means that there’s no worries about allergens or celiac disease, especially if you might be having a holiday party or inviting over someone who might have dietary restrictions. Almond flour is always a great product to market to families, especially with young children who might have allergies. One of the great recipes we recommend including on your packaging this holiday season are these soft, warm Grain-Free Chocolate Chip Cookies that use almond flour in lieu of traditional gluten. This recipe would fit perfectly on the back of one of PBFY’s Stand Up Pouches next to your brand’s logo and marketing information. 

Gluten Free Flour: Oat Flour Muffins

Oat Flour Muffin

While the popularity of oat-products has been on the rise with oat flour and oat milks, this delicious Oat Flour Muffin recipe would taste great with any gluten-free flour mix. Like almond flour, gluten free flours are very popular premium products that can be sold in unique packaging to customers with a variety of needs. PBFY offers a variety of packaging options that can be customized with any of our unique printing options, like our Stand Up Gusseted Bags.

Sugar Alternatives: Sugar-Free Caramel Sauce

Sugar Free Carmel Sauce

It’s no secret that caramel sauce is a holiday favorite–it tastes great on just about anything! One of my favorite ways to use caramel sauce is on homemade caramel apples, but topped with candy and nuts, the calories can add up quick. If your customers like sugar-free recipes or your brand markets sugar alternatives, I recommend adding this Sugar-Free Caramel Sauce to your packaging. This recipe is quick and easy, plus it only requires 5 ingredients, which means that it could fit on even the smallest packaging of your premium products. If your brand likes to give out mini samples during the holidays, this recipe would be a great option for smaller packaging like our Small Metalized Stand Up Pouches. Paired with your branding, and PBFY’s custom printing options, this would be a great way to create added interest in your product and promote brand awareness.

Recipes can be a fantastic way to help your brand’s consumers feel like they are receiving more than just a product–it makes the ingredient an experience, instead. With PBFY’s custom design options, your packaging can do just that. We offer high end printing on all of our packaging design options, so your customers can worry about their holiday time baking with their loved ones instead of what product they need to purchase for their kitchen next.

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